SP-Ace
Process
The SP-ACE Advertising Campaign is an advertising project for a telecom business, SP-ACE. The design elements and the motion is a direct visual translation of the emotions the music evoke in me, a distant space, energy, sunrise/new beginning and gentle wave-like movements.
November 2020
Programs used:
• Google Earth Studio
• Adobe After Effects
• Trapcode plugin
• Adobe Media Encoder
Mood board
Mood Board is inspired by movement of energy through the space towards the Earth.
Ideas generation
I chose audio that would go well with space, distance and flowing lines. Whilst listening to the audio, I tried to visualise the movement and graphics that would go well with the music.
Google Earth
My aim was to show how energy lights up the Earth. Therefore, I decided that using Google Earth Studio's realistic footages would be the best approach. I learned how to render clips directly from the Google Earth Studio which I then composed in Adobe After Effects.
