SMALL
WARDOUR
Logo and Illustrations

Two audiobook publishing businesses merged and required branding to present both businesses as one.

Role: Design a logo that would represent both businesses as one and have a fun and friendly feel. Illustrations of SmallWardour team characters that would match with their branding and ethos.

Challenges: to merge the looks and feel of both companies into one. Designs to be approved by multiple clients.

Intention: to research both companies and their clients. Design of a logo that would unite both businesses and have a friendly and fun feel without losing the look of professionality.

Result: a logo with S+W woven into one symbolising the union of two companies with an additional hidden musical note formed by M+D symbolising audiobooks. The letters S and W also represent an audio wave.

April 2022