REN
Energy Drink Advertising
Process
My task was to produce an advertising campaign video to promote a product. I decided to explore colour theory, type and packaging in advertising and created a fun and engaging subvertising for an energy drink.
May 2021
Programs used:
• Adobe Illustrator
• Adobe Photoshop
• Adobe After Effects
• Cinema 4D
• Adobe Media Encoder
• XParticles plugin
Storyboard
REN storyboard is inspired by retro jukeboxes and Memphis Style.
Colour Scheme
The colour scheme is created to further emphasise the retro-modern Memphis Style of the advertisement and create a fun and engaging feel. The theme is derived from retro and memphis Style moodboards.
Style Visualisation
Mockup of the scene was designed in Adobe Illustrator and presented to my peers for feedback.
![FIZZZ-SODA-ILLUSTRATION-[Recovered].png](https://static.wixstatic.com/media/0f6fc4_a81420157d524f849c4fb2546270c5a9~mv2.png/v1/crop/x_0,y_100,w_842,h_395/fill/w_827,h_388,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/FIZZZ-SODA-ILLUSTRATION-%5BRecovered%5D.png)
Product Label Design
I designed 3 product labels for the lemonade cans in Adobe Illustrator.
I used exact mesaures of the cans to create label dielines.
3D Process
I designed all of the 3D assets in Cinema 4D including the lemonade cans.
3D Material Design and Application
I created own materials and used the previously set colour scheme to keep a consistent feel across the whole project.
Xparticles
I used Xparticles to create liquid splashes.
