REN
Energy Drink
Process
An advertising project for a natural energy drink REN.
I designed an animated advertisement, including all of the graphics and 3D cans for the product visualization.
May , 2021
Programs used:
• Adobe Illustrator
• Adobe Photoshop
• Cinema 4D
Colour scheme
Mood board is inspired by the Memphis Style and colourful berries.
Logo design
I looked at many old typefaces and picked the one that best suited the joyful and chunky vibe I was striving for. Then, in Adobe Illustrator, I produced the product logo, referencing the colour scheme I had already established.
Label design
I designed 3 labels, using different colour schemes for corresponding berry flavours.
Product visualisation
I made a simple 2D visualistation of the products to present to my peers for feedback.
Environment visualisation
Referencing the previously set colour scheme, I created a 2D visualisation of the environment for the advertisement to present to my peers for their feedback.
The final product
My aim was to create realistic-looking liquids and lighting. I achieved the desired look with Xparticles plugin and advanced lighting texhniques in C4D.
