Mr Media Process
I created Mr Media music video for the Rookie of the Year competition under the Motion Graphics category.
I investigated the themes of corrupt media and government surveillance of the people. The content and the meaning of the video is political and focus on corporate greed and media surveillance. I explored semiotics and cultural texts associated with the chosen theme and created visuals according to my findings.
• Adobe Photoshop
• Adobe After Effects
• Adobe Media Encoder
Mr Media video
Matching the audio and visuals
I broke down the audio clip into beats and rhytm to get a better understanding of how long should the corresponding animations be.
Mking moving mechanisms
I learned how to make moving mechanisms and coin materials in C4D.
I createdcoin materials and textures in Adobe Photoshop and applied those to the gears for a realistic money look.
I created mood boards based on the chosen audio and dark media. Then, I created colour scheme based to my idea of danger, money and corruption.
Animating in C4D
I animated the snipping fingers in C4D frame-by-frame.
I rendered multiple C4D image sequences and composed the final output in Adobe After Effects.