Golden Hearts
Web App Process

Who Cares? The campaign’s goal is to increase awareness of unpaid dementia caregivers with the goal of persuading caregivers to take action to avoid burnout and relieve stress. Furthermore, many caregivers are uninformed of their duty as caregivers and are unaware that there is aid and advice accessible to them.

A web app is a great way to save

carers' time by connecting a printed poster to a web app via a QR code. Unlike an app, a web app does not

have to be downloaded from an app store and connects a user directly

to the information.

Golden Hearts utilizes three media channels: an awareness video, a web app, and a poster.

January 2022