CARBUS
Automotive
Branding
Logo and marketing materials designed for an automotive business in Estonia.
Carbus is an independent garage renovating and tuning rare American cars.
June , 2019
Programs used:
• Adobe Illustrator
• Adobe Photoshop
Business cards
Wall signage
Vehicle wrap
Branded mugs
Cloak+Dagger
Beer Branding
The brief: To understand the demographic who would buy alcohol free beer. Not to emulate the current design style in any way.
The problem: high competition. The product needs to stand out and cut through the ‘noise.’
The challenge: Design a label that helps the product to ‘cut through the noise,’ and appeal to the demographic.
Alcohol-free beer is usually low sugar, has lower calories than alcoholic beer, and contains fewer additives found in fizzy drinks. This finding could suggest that people who drink alcohol-free beer
are health conscious and on a diet. Also, some people cannot drink alcohol due to religion or health reasons. (Hallett, 2021). Hallett, T., 2021. 10 Brilliant Benefits of Non-Alcoholic
Beer. [online] Steady Drinker. Available at: <https://steadydrinker.com/articles/benefits-of-alcohol- free-beer/> [Accessed 20 March 2022].
I created 3 versions for the label. My solution to cut through the noise was to remove the noise by creating monochrome hand-drawn labels. The feel of the design is fun, hip-hop and graffiti influenced. The aim is to appeal to the younger demographic (25-35 year olds). The designs also work well in colour and across multitude of marketing materials.
May 2022
Programs used:
• Adobe Illustrator
• Adobe Photoshop
