CARBUS
Automotive
Branding

Logo and marketing materials designed for an automotive business in Estonia.

Carbus is an independent garage renovating and tuning rare American cars.

 


June , 2019

Programs used:

• Adobe Illustrator

• Adobe Photoshop


 

Business cards

Carbus business cards mockup.jpg

Wall signage

_graphicghost_free-wall-mockup.jpg

Vehicle wrap

CARBUS VAN MOCKUP.jpg

Branded mugs

Enamelled_Mug_Mockup.jpg
 

Cloak+Dagger
Beer Branding

The brief: To understand the demographic who would buy alcohol free beer. Not to emulate the current design style in any way.


The problem: high competition. The product needs to stand out and cut through the ‘noise.’


The challenge: Design a label that helps the product to ‘cut through the noise,’ and appeal to the demographic.

Alcohol-free beer is usually low sugar, has lower calories than alcoholic beer, and contains fewer additives found in fizzy drinks. This finding could suggest that people who drink alcohol-free beer
are health conscious and on a diet. Also, some people cannot drink alcohol due to religion or health reasons. (Hallett, 2021). Hallett, T., 2021. 10 Brilliant Benefits of Non-Alcoholic
Beer. [online] Steady Drinker. Available at: <https://steadydrinker.com/articles/benefits-of-alcohol- free-beer/> [Accessed 20 March 2022].

I created 3 versions for the label. My solution to cut through the noise was to remove the noise by creating monochrome hand-drawn labels. The feel of the design is fun, hip-hop and graffiti influenced. The aim is to appeal to the younger demographic (25-35 year olds). The designs also work well in colour and across multitude of marketing materials.

​​

May 2022

Programs used:

• Adobe Illustrator

• Adobe Photoshop

Label-for-the-alcohol-free-beer-new-2.jpg
PRAGMATIC-BEER-LABEL-NEWEST.jpg
large-09.jpg
MOCKUPS.jpg
PRAGMATIC-BEER-LABEL-NEWEST-colour.jpg
colourful-cans-mockup.jpg
colourful-can-mockup-single.jpg
mockup-cd.jpg